Skin Awakening Serum

Restore and hydrate with hemp oil and hyaluronic acid

20 Reviews

This potent serum is like an alarm clock for tired skin, revitalizing and nourishing for a radiant, youthful glow.

If you have dryness, dullness, loss of firmness and elasticity, fine lines, wrinkles, or irritation—this is the one for you.

Plant-based hyaluronic acid attracts water like a magnet, delivering rich hydration while visibly plumping your skin. The antioxidant-charged formulation has detoxifying carrot seed oil—a powerful source of vitamins A, C and E—and sea buckthorn oil, which releases key omega fatty acids to improve your overall complexion and collagen production. Wow, you look so refreshed.


How to Use

Apply 2-4 drops to cleansed skin morning and night. For best results, use after our mist and let it absorb into the skin. Complete your daily regimen by applying our face moisturizer.


Key Ingredients


  • Cruelty-Free
  • Natural, clean ingredients
  • Free of: Sulfates SLS and SLES, Parabens, Formaldehydes or formaldehyde-releasing agents, Phthalates, Mineral oil, Artificial fragrances, Dyes, Retinyl palmitate, Oxybenzone
  • Sustainable packaging. Made in Canada

Product Reviews

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  1. Claire F.

    I’ve been using this product day and night for the past three months and I am completely hooked! I love that this serum is powered by hemp root oil and plant-based hyaluronic acid which are two excellent ingredients that promote radiant looking skin. I have oily skin and this serum allows for all the glow without the grease. After using this serum my skin feels soft, silky, nourished and awakened while evening out my skin tone and texture in the process. I’ve already finished a bottle and can’t wait for my new one to arrive. This product is perfect for everyday naturally luxurious beauty for everyone!

  2. Amy

    By far my favorite Serum ever! This anti-aging serum is miraculous! I noticed a tightness in my face in just days. I can't get over the difference in the lines beside my eyes! I love when applied how it feels on the face; cool, smooth and hydrating as well. I also LOVE the smell and how Urban Juve uses real ingredients in their products so I know what is actually being absorbed into my skin. Definitely a go to!

  3. Jodi G.

    With other products I've used, the typical result was a 3 – 4 month stint before pores began to clog, skin irritation occurred. The claims of brighter, clear, vibrant skin were never achieved. I was introduced to Urban Juve, and was expecting similar results, with even less improvement, due to the fact I am now over the age of 50. I was beyond impressed. There has been a dramatic change in my skin tone, the smaller lines around my eyes, and the plumpness in my skin, to the point my daughter noted how beautiful my skin looked without makeup on.

  4. Daxia G.

    Aside from the hemp seed oil (which has anti-inflammatory properties), this serum has Hyaluronic Acid and Carrot Seed Oil, which are two ingredients that I love. Right off the bat, you can tell that this serum is hydrating and healing. It’ll help retain your skin’s moisture and prevent signs of aging. You really don’t need a lot, I found that I just needed two drops to cover my face and neck.

  5. Emily R.

    I read that you should start using an Anti-Aging cream at age 22. I read that when I was 23 lol. I’m now 28 and only just starting to use anti aging products routinely. I’ve been using this serum nightly for awhile, my skin looks glowing and smooth. Hemp oil reduces redness & puffiness, soothes skin and fights acne.

  6. Sarah O.

    I only use natural skincare and love that these products are all made in Canada, cruelty-free, and made with all natural ingredients. I’ve been using this serum and LOVE it.