Our Story

Skincare Rituals Rooted in nature

Urban Juve is plant-powered skincare born in the kitchen. Our approach is based in Ayurveda—one of the oldest holistic healing systems in the world. For thousands of years, Ayurveda has recognized that what we put on our skin is absorbed and transmitted throughout our bodies. The way we care for our skin is the way we care for our health.

Combining the highest-quality natural ingredients and hemp being our superstar, we create exceptional products that go beyond the surface to protect, restore and renew. All our products are formulated by an experienced Ayurvedic practitioner and clinical researcher—and each is designed to meet the nutritional needs of your skin, naturally.

This is more than skincare. This is your daily ritual.

Our Promise

Your skin is uniquely yours—and we promise to nourish it with Ayurvedic wisdom and advanced science.

We will always use pure, safe and natural ingredients to support your health and empower your daily rituals.

Because every skin and every body deserves the most modern self-care possible.

What Matters Most

Ingredients With Integrity

Natural super-ingredients only. We never use artificial chemicals or fillers—and every formulation contains premium botanicals. That means full-spectrum essential oils, pure extracts and high-quality hemp derivatives that are always cruelty-free.

Responsibly Created

Our essential and carrier oils are sourced from sustainable family farms that have grown and handled herbs for Ayurvedic clinics in India for generations. Whenever possible, we use certified organic and fair trade ingredients.

Accessible Self-care

Everyone deserves access to products and rituals that support their wellness. By combining ancient Ayurvedic wisdom with modern science, we’re finding new ways to introduce more people to affordable, plant-powered skincare.