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The Urban Juve Experience at IPSY Live NYC 2019

Our recap of an incredible weekend filled with beauty & skincare

Check out the video above for a short and sweet recap of our time at IPSY Live, the ultimate beauty discovery event.

Earlier this month, we made an appearance at the inaugural IPSY Live event, one of the biggest and boldest celebrations of beauty in the world! We got in on the fun of “a beauty lover’s playland” and brought the immersive Urban Juve experience to New York City for over 4000 cutting-edge beauty enthusiasts. Being under one roof with some of the best beauty and skincare brands and creators, we can only say that sparks were flying all weekend long.

With a booth that caused plenty of excitement among ipsters (including the frenzy-inducing debut of our botanical throne), we got to make face-to-face connections with consumers and give them the chance to experience our face & body skincare products firsthand.

“This was by far my favorite booth that weekend. The ladies at this booth were kind, knowledgeable on the products, & had overall genuine energy. I now see why they ran out of products! Their #antiaging serum is AMAZINGGGG!”

– Melly

Our inclusive line of hemp-powered skincare captured the attention of attendees and creators. Especially our Daily Ritual Oils which seem to be just the right amount of hydration for dry fall weather.

Using the hashtag #FindYourJuve, our IPSY audience had an absolute blast posing for pictures on our botanical throne and capturing the colourful, tropical vibe of our booth! Our selfcare essentials contest, which was in play during the event, also attributed to our massive social media buzz.

We were so glad to join IPSY Live for the first time and to support their mission of inspiring everyone to express their unique beauty. Look out for Urban Juve products in IPSY’s signature Glam Bags in January 2020!